What Is An Infopreneur And How Anyone With Valuable Knowledge Can Become One?

Is your dream to make money by selling your knowledge to help others? If so, then you are in the right place.

For those of you who are feeling confused, yes, you read that right. There is a job which allows you to sell the information in your mind for a number of purposes. Maybe you can help businesses grow their customer base, maybe you can help individuals manage their money more efficiently or maybe you just want to share your passion for cooking with those who want to learn. The job which allows you to do all of these things is called an infopreneur

Let’s begin by describing exactly what an infopreneur is. 

An infopreneur is someone who sells knowledge, as opposed to products. They may sell it as a service as a financial advisor does, or they may sell it as pure information as an online teacher does. As you might have guessed, the word was coined to combine the two words ‘information’ and ‘entrepreneur’. 

Anyone with valuable knowledge can become an infopreneur with the right level of determination and dedication. Do these job titles look familiar to you? 

  • Freelancer
  • Management/ Strategic consultant
  • Financial advisor
  • Author
  • Blogger
  • Life coach
  • Tutor
  • Online teacher
  • Translator

Individuals employed in these types of professions are classified as infopreneurs. So, what are the incentives to market your mind? What kind of benefits can you enjoy as an infopreneur. 


Benefits of becoming an infopreneur

Share your passion with the world and use it to help people

It can be very rewarding to inspire others. Becoming an infopreneur is a fantastic way to help others to improve their business, their life or their knowledge and skills. If you have expertise within a subject, you must have a great deal of passion and love for the subject. What better way to share this passion than becoming an infopreneur. 

Form a community

You are likely to be working with your clients or students for a long period of time. This allows you to support them, form a strong working relationship and feel part of a community. 

Set your own prices

You can decide how much to charge for your services. Think about the hours that you put in and any resources that you may need. As a freelancer or an online teacher, almost all of this income is just for you. 

Sell the same product over and over again

You can sell the same information several times to several different people, learners or businesses. Information, unlike products or fashion trends, does not go out of date. You can rely on selling your information for a considerable length of time. 

Lucrative income with little external costs

You rarely have to worry about breaking the bank by paying for facilities, resources, and employee training. There are little external costs associated with working as an infopreneur. 

what is infopreneur

Why is it a good time to become an infopreneur?

There is an extremely high demand for new information. As humans, we are naturally curious. We like to explore. We like to know as much as possible about everything. To focus on online teachers, the time to start teaching online is now. The e-learning industry is set to reach $325 billion by 2025. There has also been an eightfold increase in enrolments for online courses during the COVID-19 pandemic. The future of learning is truly through online or virtual measures. 

If you are looking to become an infopreneur, your best bet is to start uploading online video classes onto e-learning platforms. There are several skilled, talented individuals out there that have the potential to create excellent classes. However, they lack the confidence to take the leap. They are unsure about how to create a good class that will inspire students and provide them with the information that they want to learn. Fear not, we are here to help those of you who want to become an online teacher or infopreneur to take the leap. 

How to create an effective video class

#1 Select your desired progress level, subject and subtopics

First of all, decide if it is beginners, intermediates or advanced learners that you wish to teach. Then select the subject and topics that you wish to teach. For instance if you want to teach cooking, why not start with a simple victoria sponge tutorial? 

You can teach everything and anything. If you want to teach tarot card reading, you can. If you want to teach astrophysics, you can. Just be sure to select a topic that you are knowledgeable and passionate about and that you wish to share in the world. 

#2 Create a detailed plan

Structured, detailed classes are essential. Ensure that you note down all of the key points that you want to include in your class into a plan. Use subheadings, detailed information from reliable sources and bullet points. 

what is infopreneur

#3 Provide some extra materials

As an online teacher, you have the opportunity to inspire, spark curiosity and shape lives. Always provide extra materials for students to explore more about the subject. For example, if you are an online teacher that creates art tutorials, why not provide an article about a famous artist that uses the techniques that you have used within the class? Always go the extra mile and work to inspire your students. 

#4 Use high quality recording equipment 

Avoid blurry visuals and muffled audio. This will almost always deter students from purchasing your video. Where possible, use high quality equipment to record your video. This is especially important for those of you who will be filming small, intricate items and processes – such as jewelry makers. 

#5 BONUS TIP: Offer your students some support

If you can, offer live tutoring calls as an option for your students. These are real time, one on one calls conducted over the phone or by video. This allows you to offer personalised classes, provide support for your students directly and answer any questions. You can also provide specific materials to feed their interests. Live calls are offered on a select few platforms such as InfoDepot. They can improve student satisfaction, promote active learning, boost retention rates and academic performance, so they are certainly worth offering!


Are you wondering whether you are up to the task? Anyone with the drive and passion to help others can become an infopreneur.

If sharing your passion with others, helping learners to grow and shaping lives sounds like your cup of tea, why not become an infopreneur today? 

All you have to do is register as a teacher on a learning platform like InfoDepot then follow our step by step plan to create your video class. You can enjoy all of the benefits that come with being an infopreneur all whilst earning an income!

So what are you waiting for? Get started, share your passion to help others learn and grow by jumping into one of the most rewarding careers out there. 


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